Findability
Your web site could be the most visually compelling thing on Earth yet STILL be invisible to search engines. Likewise, there are millions of web sites on the Internet that are highly optimized, but offer little in the way of style and usability. Every project that we take on, we do so with a focus on what we believe to be the three most important elements of an effective web presence:
- Attractive Design
- Search Engine Optimization
- Strong Topical Relevance
From time to time we type a query into a search engine and find pages of results that for one reason or another have little to offer in the way of helpful answers to our question. Many times a web site will have all of the information that you are looking for, but is unattractive or difficult to navigate. On the contrary, a web site that looks good and appears to have the information you’re looking for can be the most disappointing. Aesthetics don’t translate into usable content.
We’ll help you find the “happy medium.”
- A Web site that is easy for both search engines AND your customers to find.
- A Web site that keeps your customers’ attention AND creates conversions.
- A Web site that keeps your customers coming back.
Our work has a strong adherence to Web standards, accessibility and contemporary web technology. We help you reach a highly motivated, proactive target audience through natural search engine rankings. A proactive audience increases your sales resulting in a positive return on investment. Advantages of an easy to find web site include:
- Regular, relevant traffic
- No recurring pay per click costs
- Gives highest return on investment in the long run, as compared to any other online marketing strategy
- Generates brand awareness and recognition
- Higher natural rankings builds trust among searchers
